Social experiments usually go viral on YouTube. They make the viewers think about their actions, especially what they do when no one is looking. It’s interesting to discover who will return a wallet they found or give time to a homeless person asking for help.
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This particular social experiment was interesting because it was done in both rich and poor neighborhoods, testing a varied number of people with different backgrounds. It’s especially interesting to see how they react when they are told they were filmed doing the wrong thing.