When Saskatchewan, Alberta, and British Colombia, and the surrounding areas were constantly met by wildfires in blazes that exceeded those of past years, a beer-making company didn’t just stand and look.
Anheuser-Busch InBev is home to the distinctly Canadian Labatt Blue and other beers that might have hooked you up on one of your night-outs. But for some time, they stopped producing beers . . . all for a good reason.
Labatt volunteered to manufacture cans of fresh drinking water for evacuees and emergency workers.
There has been more than 580 wildfires in the region this summer, which is four times more than those that occurred last year. As of July 7, there were more than 100 wildfires burning at the same time.
With this huge wildfire, nearby residents were enormously affected. More than 50 communities have been evacuated, and 13,000 more people are crowding in evacuation centers.
One of the major concerns of the evacuees and authorities is the source for potable drinking water as water sources can be contaminated by catastrophes like this.
Labatt knew that while they could not put out the fire, they can make sure everyone has something to drink. They brought down their production of their regular beverage to produce cans of fresh emergency drinking water. They plan to deliver over 2,000 cases of canned water to the affected residents and firefighters.
This isn’t the first time that the brewery did this. They also went out of their way to establish a disaster relief program back in late 2012 and distributed tons of fresh drinking water during the floods in 2013 and 2014. Talk about a compassionate company!
“It’s about people helping people, and it’s a large coordinated effort for us to respond quickly,” Sharon Mackay, Labatt’s director of corporate affairs said. “Our employees take a lot of pride in being able to help out.