Down syndrome is a set of physical and mental traits caused by a gene problem that happens before birth. Children with Down syndrome have some degree of intellectual disability, which may be the reason they can’t get a job or get along with others. However, one girl is all set to prove otherwise.
Who says modeling is only for normal people? Meet Cora Slocum, a four-year-old with Down syndrome who is featured in the footwear brand Livie & Luca’s Fall 2015 back-to-school advertising push.
#ImGoingBackToSchoolToo is a campaign that urges inclusiveness for young people with disabilities, and Cora, along with other children from the Bay Area, were recruited to star in the project’s back-to-school ads. To raise the campaign, the California-based shoe company partnered with Changing the Face of Beauty, a nonprofit organization that fights for equal representation of people with disabilities in advertising and media.
President and founder of Changing the Face of Beauty, Katie Driscoll, explains to Mashable, “Back to school is such a critical time for kids, and it is important to Changing the Face of Beauty that companies see the 13 percent of kids that happen to be going back to school with a disability.”
“If by having her picture out there will change people’s minds and perceptions and stereotypes, then I think that’s a good move in the right direction,” Kerri Slocum, Cora’s mother, tells ABC News.
As shared by Brittany Suzuki, Livie & Luca’s brand director, Cora displayed a bright aura during the photo shoot that inspired everyone in the room. She said that the girl was born to shine on front of the camera.
Livie & Luca are matching any donations made to Changing the Face of Beauty on its Web site. Other people have also joined in the brand’s campaign by using their hashtag, #ImGoingBackToSchoolToo, in posting their own back-to-school photos. The organization says it has helped over a hundred companies change their advertising. In fact, ten of their beneficiaries were asked to walk on the ED x GAP runway next week.
This story just proves that it’s not too late to fight for equality. Somehow, there are still ways for us to eradicate the limitations we set for those that are less capable than us.