When photographer Frieke Janssens saw a video of a chain-smoking little boy from Indonesia who allegedly takes 40 cigarettes in a day, she came up with a project that is aimed at sending an important message to adults.
The project is called Smoking Kids, and it features youngsters lighting up cigarettes. But instead of actually letting the models smoke a real stick, he gave them cheese and chalk sticks. He also used smoke from an incense to give it the allusion that its real.
Janssens shared that he started the project to draw people’s attention to how smoking is differently depicted in eastern and western cultures.
The commentator conveys, “The aesthetics of smoke and the particular way smokers gesticulate with their hands and posture cannot be denied, but among the different tribes of ‘Smoking Kids,’—Glamour, Jazz, and The Marginal—there is a nod to less attractive aspects, on the line between the beauty and ugliness of smoking.”