Britain’s ‘Nicest Man’ Vows to Do Good Deeds Every Day for 365 Days in Honor of His Late Friend


Luke Cameron performed a good deed every day for one whole year. The 26-year-old has said that the exercise has changed his life. The good deed project started after Cameron’s close friend died of cancer. He decided to to one nice thing every single day, and he estimates that he has spent over $4,000 dollars doing the acts.

Explaining his decision, Cameron says, “In a world of taking selfies with your besties and Instagramming pictures of your new handbag and Rolex watch, we forget to think about anyone else but ourselves. Our generation has forgotten to care about others, because we are too self-obsessed to even care what others are going through.”

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Cameron has a Web site called, where he documents every good deed that he does. They range from taking trash out for his neighbor to baking cakes for his family. He has also purchased meals for several people at McDonald’s. Cameron’s Facebook page also has over 12,000 followers and over 6,000 Twitter followers.


Even though he is on a mission to do good, Cameron still has his share of haters. One critic on Twitter said, “I think it’s a great idea, but why the need to tell the world about it.” While another critic on YouTube said that he doubts Cameron is generous off camera.

You can try to do good, but no matter what, there will always be someone making their own judgments. Cameron says he tries to ignore other people’s opinions. He is used to having his motives questioned, and many people thought that he would want something in return.

Inspired by his friend Maura, Cameron just continued his charitable acts. Maura was like a mother to him, and she inspired him to do good. At Maura’s funeral, over 4,000 people lined up to pay their respects. She was known for her selfless deeds.

The January after Maura passed, Cameron made it his New Year’s resolution to do 365 daily good deeds. His first act was to greet the waitress who was serving him that day. The next day, he bought food and drinks for some homeless people.

Now Cameron is reaping the benefits of a whole year of good deeds. He entered a competition run by Utility Aid for the job of National Philanthropy Manager, and he won. He will be paid to travel all over the UK and help 45 different charities.

Since the challenge was so good for him, he has decided to extend it for another year. Cameron feels that he has helped himself by helping others. He adds, “It really changes your perspective when you help people. You become so much more grateful for what you have.”

What started as a social experiment has really transformed Luke Cameron’s life. He went from working part-time to being the national philanthropy manager. His life is now devoted to helping others, and he has raised thousands for charity.

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