Adding ice to your drink makes for a perfect summer cool-down trick: the welcome cold is great to quench that nagging thirst on hot days. However, it seems that the good old ice cube made from drinking water and refrigerator freezer is not nearly enough—the rich and the famous want them “premium” these days.
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These “luxury” ice cubes are said to be free from impurities and carcinogens, making them healthier than typical ice from your freezer. It’s probably a good thing too because at $325 per 50 pieces, you probably can’t afford a refrigerator in your not-too luxurious kitchen anymore, let alone cancer treatments.
The company that makes these ice cubes, Gläce Luxury Ice Co, claims that their products provide “minimum dilution and maximum cooling.” They also claim that these pieces are completely tasteless, so they won’t affect the taste of premium drinks and will allow for consumers to “maximize the beverage experience” at major parties like the LA Fashion Week or at the Playboy Mansion.
These ice pieces come with specifications, too. They come in perfect spheres or cubes measuring 2.5 inchess across. They are also said to be perfectly clear and are carved from large, purified blocks of ice that are frozen from the outside to the inside. At around $8 per cube or $325 for a box of 50, Gläce Luxury Ice Co claims that they are free from up to 150 impurities and carcinogens.
They also last longer in your drink—the spheres can last up to 30 minutes, while the G-cubes, up to 40. Because they are also taste-free, they don’t taint expensive cocktails and spirits, making them that much more enjoyable to drink.
Most people are okay with filling up an ordinary plastic tray of ordinary tap water, but the company said that this method is actually quite dangerous for the health.
“Traditional machine-ice, generally made with local tap water, may contain upward of 150 impurities and carcinogens, resulting in poor tasting and potentially unhealthy ice,” a spokesperson for the company claimed.
In contrast, their ice is completely clear and free from all these impurities. The company also noted that their “Mariko spheres” are the most “mathematically efficient way to cool your drink,” especially if you serve them in the right wine glasses for your parties.
Quality drinks deserve quality cooling, and according to the company’s Web site, their ice pieces are “purified of minerals, additives, and other pollutants that may contaminate the taste of premium spirits and drinks.” They continued, “Gläce Ice pieces are meticulously crafted to deliver the finest complement to top shelf liquors.”
There is a proper way to use these ice cubes too: treat them like you would your bottle of wine. The firm recommends that they are left to “breathe” only for a few minutes before liquid is poured onto them. Unlike “less-deserving ice,” though, they don’t break when they come in contact with warmer liquid.
As what may be a way to justify their price, the ice pieces are “individually carved” from a 300-lb block of purified ice, which were made by freezing water from the outside to the center, allowing gases to escape. When it is almost completely frozen, it is then drained and replaced with sprayed layers so that it will look perfectly clear.
Roberto Sequeira, a business school lecturer from the University of Los Angeles, came up with the idea as he wanted a “perfect business” that has a high margin and is scalable, and it seems to be this way for Gläce Luxury Ice.
Calculations showed that the a block of ice measuring 8,000 cubic inches costs between $60 to $100, and it is enough to make 500 of the luxury ice. Considering the amount Gläce sells them for, an ice block could make around $3,250 for the firm, although the numbers have not been verified.
Unfortunately for thirsty summer party-goers, the ice cubes still melt, although they are contained in resealable bags with one-way air valves—but at least you get to have luxurious clean water as souvenirs, right?