The childhood favorite and iconic doll Barbie has long been criticized for giving girls an impossible view of a woman’s body. To eradicate that, the new Barbie dolls will now have a more realistic look.
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Mattel, the makers of Barbie, has announced that the dolls will now come in different body shapes, namely petite, tall, and curvy. The dolls will also have seven new skin tones to represent different races and ethnicities.
Mattel announced on it’s Web site:
“By introducing more variety into the line, Barbie is offering girls choices that are better reflective of the world they see today. The new 2016 Barbie Fashionistas collection includes 4 body types, 7 skin tones, 18 eye colors, 18 hairstyles, and countless on-trend fashions and accessories.”
The Fashionistas line is available for pre-order on Mattel’s Web site. Barbie remains to be a bestseller for the toy company, making $1 billion dollars a year.
For years, Mattel has been criticized for giving a fake depiction of a woman. That has bothered the marketing department of the company, until they came up with these additions.
When Barbie debuted in 1959, she was a sporty California girl with somewhat realistic proportions. Over the decades, she morphed into a glamorous, stiletto-wearing, tiny-waisted woman. Feminists have been campaigning against the dolls for not representing the real woman.
Mattel has been pushed to portray Barbie as a more empowering, aspirational woman, and this is the amazing result.